S+ Stimulant: Marshall McLuhan


“All media are extensions of some human faculty- psychic or physical. The wheel is an extension of the foot, the book is an extension of the eye, clothing- an extension of the skin, electric circuitry- an extension of the central nervous system.

The medium, or process, of our time – electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted.
Everything is changing: you, your family, your education, your neighborhood, your job, your government, your relation to ‘the others’. And they’re changing dramatically.”

-Marshall McLuhan. Excerpt from The Medium is The Massage. Published in 1967.


Seymour suggested reading: The Medium is the Massage by Marshall McLuhan


Published: January 15th, 2013

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S+ Stimulant: Buckminster Fuller

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